The buying process is another source of differentiation. It would be interesting to know, why TJ has been so successful at private labeling compared to others. On the talent acquisition side, TJ’s looks to hire people who are ambitious, friendly, and engaging. Great analysis on the store’s competitive advantage and comparative metrics. ", "Make your consumer choices agree with your … Recent recommendations regarding this business are as follows: "BOYCOTT TRADER JOES! Looking forward to a location soon in Gotham, It would also be interesting to know more about their hiring strategy and corporate policies because I think one of the other differentiators of Trader Joe’s is its employees, who are generally very enthusiastic, helpful, and high energy. I thought the idea of using distribution to dictate where new stores are opened is brilliant. May 2006. To Sam’s point above, I do think the culture has a lot to with their success – the laid-back, California vibe in all of their stores definitely attracts a lot of customers who want to participate in the “lifestyle” that TJ’s offers. The first Trader Joe's store was opened in 1967 by founder Joe Coulombe in Pasadena, California. See the full leadership team at Craft. Trader Joes was first mentioned on PissedConsumer on Nov 10, 2012 and since then this brand received 63 reviews.. Another way to deliver on its low price value proposition is through private label. Trader Joe's is a neighborhood grocery store with amazing food and drink from around the globe and around the corner. Compensation is a key driver of employee satisfaction, which is particularly pertinent in any customer facing role. Balancing low cost with profitability is always hard, and I don’t think any business can do that without getting their operations right. You must be logged in to post a comment. feel like shopping at TJ’s is a cool, slightly alternative choice. Other executives include Bryan Palbaum, EVP of Finance and Administration; Piet Louw, Sr. Director Technology Services and 4 others. 2.4m Followers, 0 Following, 1,044 Posts - See Instagram photos and videos from Trader Joe's (@traderjoes) Register for an account. Their limited-selection, high-turnover model allows for a competitive advantage over their peers since they source and stock fewer SKUs, and keep most of their inventory on their shelves or in their distribution centers, strategies that decrease their costs and allow them to offer lower prices. Trader Joe’s has effectively aligned their business model of providing high quality, low cost groceries with their operating model of minimizing SKUs and optimizing distribution. In the case of Trader Joes, private labeling seems to be central to their strategy. Sam I don’t know how this impacts what markets they go into. It is very interesting to learn that they are able to offer this benefit to customers by streamlining distribution and limiting SKUs. Or do they use their own labor to create some of these meals? They certainly seem to have a very good business model and a strong supporting operating model. TJ can thus pass the results of its buying efficiencies through to customers. Nice find, Sofia. I would be interested to see how much of their costs are associated with R&D as it seems like they are not only constantly churning out new product, but they are also testing new products all the time. They are a private company, so it’s hard to get at some of this info. To me I thought this was a fascinating aspect of TJ’s purchasing strategy, especially as they’ve achieved large enough scale that they can enter this virtuous cycle of attracting manufacturers who are looking for the volume, and then pushing out a lower-cost product for the consumer. This strategy enables TJ’s to negotiate lower prices than their competitors and decrease their supplier costs through economies of scale. I also find their operating model, of providing mostly private-label goods, extremely interesting.  Lewis, Len. How does their operational model compare? I think I had heard somewhere that when a food manufacturer wants to distribute at TJ’s, they get only a small amount of shelf space to begin with, and if the product sells well, they can only get more shelf space / stay in distribution if they agree to sell the product under the TJ’s private label. They are definitely innovating all the time in terms of what products they offer, and they take the losers off the shelves and replace them with winners. Do the friendly service and satisfied employees benefits get mitigated by a growing demand for home deliveries by the same customer segments? A few thoughts on some of your points and questions, and some more food for thought . And so we proudly offer Trader Joe’s Breaded Turkey-less Stuffed Roast, a totally vegan, superbly savory, plant-based entreé that even comes with its own vegan gravy! Over 75% of TJ’s product offerings carry the TJ’s label. Trader Joe's sells 10 varieties. Exhibit 2: Reader’s Satisfaction Rating by Category by Select US Supermarket Chains, Exhibit 3: Grocery Store Sales Per Sqft and Store Opening Plans, Aiken, Kristen. < http://www.coriolisresearch.com/pdfs/coriolis_understanding_trader_ Are there synergies in the procurement channels? To Laurent’s point, I wonder how Aldi factors into the bigger picture for Trader Joe’s operating model and organisation. As a TJ’s customer, I’ve also been impressed by their culture and I think culture is a competitive advantage for the company. 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